Phase 1: Understand and Identify Your Dream Buyer
Customers that need spoon-feeding are the worst. By knowing your dream buyer including their age, frustrations, likes, dislikes and where they hang out, you can craft an offer only they will understand.

Phase 2: Create the Perfect Bait for your Dream Buyer
Yep – bait. Every single day us marketers use bait. That’s why you’re reading this book review…because it’s bait. Sabri recommends bait that over-delivers on the promise, not just a fancy website with an about me page.

Phase 3: Capture Leads and Get Contact Details
. You’ll learn the differences between commercial and non-commercial emails and how plan ‘friend to friend’ emails convert so much better with higher open rates.

Phase 4: The Godfather Strategy
This is the one secret that has generated the most profit and it’s essentially crafting an offer that prospects can’t refuse. …if you’re strapped for time, then this only this chapter and everything else is merely a bonus.

Phase 5: Traffic
…spends $1 and gets $2 back. Smart strategy, but requires constant optimization and sometimes annoying the crap of non-interested prospects. On the other hand, I’ve been generating warm leads across my portfolio of websites for years and years. The challenge for many is the initial traction with organic campaigns is super slow and in the current climate of “I must have results now” mentality, PPC is often a better way to go if you can fund it.

Phase 6: The Magic Lantern Technique
This is a chapter that’s just simply too big to actually summarize properly. It does revolve around high-ticket sales through content, content and more content to reduce the skepticism of your prospect.

Phase 7: Sales Conversion
Most people forget conversion rates. Case in point: I just hired an agency to handle this for me because, well, I just suck. In life, we can only master 1 or 2 great things and the rest we should outsource to others. In terms of this chapter, …just focus on getting conversions but also eliminating customers from your pipeline. After all, while a customer might have the dollars to convert today…you’re merely creating headaches if you sell the wrong product to the wrong customer.

Phase 8: Automate and Multiply
Scale and scale. Once you’ve got yourself a winning formula then it’s time to constantly refine, improve and scale.