Alabama 205 2,360,000

251 1,140,000
256 2,850,000
334 2,570,000
Alaska 907 1,440,000
Arizona 480 1,240,000
520 2,240,000
602 2,330,000
623 620,000
928 1,540,000
Arkansas 479 1,140,000
501 1,490,000
870 2,140,000
California 209 2,100,000
213 1,820,000
310 2,290,000
323 1,840,000
408 2,170,000
415 1,770,000
424 310,000
442 60,000
510 2,150,000
530 1,570,000
559 1,750,000
562 1,640,000
619 2,530,000
626 1,550,000
628 220,000
650 1,230,000
657 40,000
661 1,380,000
669 1,760,000
707 1,580,000
714 2,800,000
747 970,000
760 2,090,000
805 2,210,000
818 2,590,000
831 1,150,000
858 840,000
909 2,740,000
916 1,930,000
925 1,390,000
949 1,220,000
951 1,490,000
Colorado 303 1,750,000
719 1,360,000
720 1,230,000
970 1,730,000
Connecticut 203 1,830,000
475 50,000
860 1,550,000
959 100,000
Delaware 302 990,000
Florida 239 980,000
305 2,890,000
321 1,120,000
352 1,530,000
386 1,000,000
407 2,190,000
561 2,340,000
727 1,190,000
754 40,000
772 710,000
786 1,320,000
813 1,550,000
850 1,680,000
863 1,100,000
904 2,070,000
941 1,870,000
954 2,480,000
Georgia 229 1,930,000
404 2,620,000
470 70,000
478 1,230,000
678 1,730,000
706 2,680,000
762 820,000
770 1,660,000
912 1,670,000
Hawaii 808 1,490,000
Idaho 208 1,810,000
Illinois 217 1,600,000
224 770,000
309 1,180,000
312 2,310,000
331 980,000
618 1,780,000
630 2,800,000
708 2,430,000
773 3,130,000
779 1,260,000
815 1,890,000
847 2,070,000
872 520,000
Indiana 219 1,250,000
260 1,100,000
317 1,740,000
574 1,020,000
765 1,910,000
812 2,000,000
Iowa 319 1,420,000
515 1,000,000
563 630,000
641 980,000
712 1,030,000
Kansas 316 860,000
620 1,220,000
785 1,140,000
913 980,000
Kentucky 270 1,510,000
502 1,490,000
606 1,710,000
859 1,340,000
Louisiana 225 1,160,000
318 1,530,000
337 1,380,000
504 2,260,000
985 1,150,000
Maine 207 1,380,000
Maryland 240 1,280,000
301 1,520,000
410 1,570,000
443 2,010,000
667 1,220,000
Massachusetts 339 240,000
351 10,000
413 580,000
508 1,340,000
617 1,560,000
774 1,060,000
781 920,000
857 510,000
978 1,140,000
Michigan 231 1,100,000
248 1,640,000
269 1,070,000
313 2,020,000
517 2,060,000
586 1,510,000
616 2,090,000
734 1,250,000
810 2,310,000
906 530,000
947 660,000
989 1,530,000
Minnesota 218 1,110,000
320 670,000
507 1,240,000
612 1,280,000
651 640,000
763 320,000
952 330,000
Mississippi 228 840,000
601 2,250,000
662 2,120,000
769 190,000
Missouri 314 1,780,000
417 1,380,000
573 1,130,000
636 440,000
660 740,000
816 1,240,000
Montana 406 1,820,000
Nebraska 308 900,000
402 1,810,000
Nevada 702 2,090,000
725 400,000
775 840,000
New Hampshire 603 1,570,000
New Jersey 201 2,300,000
551 280,000
609 2,010,000
732 1,940,000
848 270,000
856 1,030,000
862 670,000
908 2,200,000
973 1,620,000
New Mexico 505 2,610,000
575 890,000
New York 212 99,000
315 1,370,000
347 3,440,000
516 2,750,000
518 1,150,000
585 1,000,000
607 750,000
631 1,360,000
646 2,910,000
716 1,910,000
718 620,000
845 1,340,000
914 1,950,000
917 5,740,000
929 20,000
North Carolina 252 1,550,000
336 1,970,000
704 2,340,000
828 1,620,000
910 2,400,000
919 2,160,000
980 220,000
984 1,010,000
North Dakota 701 1,680,000
Ohio 216 1,790,000
Ohio 220 2,000
234 80,000
330 2,600,000
419 2,190,000
440 1,470,000
513 1,380,000
567 190,000
614 1,820,000
740 1,820,000
937 2,050,000
Oklahoma 405 1,720,000
539 180,000
580 1,440,000
918 1,780,000
Oregon 458 290,000
503 2,000,000
541 2,080,000
971 250,000
Pennsylvania 215 1,910,000
267 1,560,000
272 70,000
412 1,850,000
484 1,010,000
570 1,840,000
610 1,710,000
717 1,890,000
724 1,470,000
814 1,500,000
878 200,000
Rhode Island 401 1,140,000
South Carolina 803 2,190,000
843 2,260,000
864 1,900,000
South Dakota 605 1,560,000
Tennessee 423 2,040,000
615 1,880,000
731 1,070,000
865 1,180,000
901 1,700,000
931 1,380,000
Texas 210 1,870,000
214 2,830,000
254 1,340,000
281 1,940,000
325 1,010,000
346 700,000
361 2,530,000
409 1,370,000
430 330,000
432 860,000
469 770,000
512 1,880,000
682 310,000
713 2,050,000
737 750,000
806 1,300,000
817 1,790,000
830 1,820,000
832 2,430,000
903 2,160,000
915 1,720,000
936 1,280,000
940 740,000
956 2,510,000
972 1,110,000
979 1,660,000
Utah 385 100,000
435 1,540,000
801 2,140,000
Vermont 802 670,000
Virginia 276 620,000
434 790,000
540 2,080,000
571 750,000
703 1,490,000
757 2,060,000
804 2,170,000
Washington 206 1,690,000
253 970,000
360 1,860,000
425 910,000
509 1,710,000
Washington D.C. 202 1,330,000
West Virginia 304 2,040,000
681 80,000
Wisconsin 262 1,570,000
414 1,710,000
608 1,490,000
715 1,910,000
920 2,550,000
Wyoming 307 1,260,000

Canada

Providence Area Code Approximate Cell Phone Numbers
Alberta 403 990,000
587 1,680,000
780 720,000
British Columbia 236 60,000
250 840,000
506 1,270,000
604 1,080,000
778 100,000
Manitoba 204 2,230,000
431 280,000
Newfoundland & Labrador 709 940,000
Northwest Territories 867 38,000
Nova Scotia 902 1,890,000
Ontario 226 1,360,000
249 170,000
289 1,610,000
343 120,000
416 1,960,000
437 200,000
519 1,110,000
613 840,000
647 380,000
705 450,000
807 10,000
905 860,000
Quebec 418 470,000
438 1,010,000
450 410,000
514 1,580,000
579 130,000
581 540,000
819 390,000
873 20,000
Saskatchewan 306 200,000
639 170,000

Virgin Islands & Puerto Rico

Territory Area Code Approximate Cell Phone Numbers
Virgin Islands 284 40,000
340 170,000
Puerto Rico 787 3,920,000
939 230,000

American Samoa

Territory Area Code Approximate Cell Phone Numbers
American Samoa 684 50,000

Bermuda

Territory Area Code Approximate Cell Phone Numbers
Bermuda 441 570,000

Guam

Territory Area Code Approximate Cell Phone Numbers
Guam 671 210,000

Northern Mariana Islands

Territory Area Code Approximate Cell Phone Numbers
Northern Mariana Islands 670 90,000

St. Lucia

Territory Area Code Approximate Cell Phone Numbers
St. Lucia 758 30,000

St. Vincent & the Grenadines

Territory Area Code Approximate Cell Phone Numbers
St. Vincent & the Grenadines 784 30,000
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TO TOP

201
202 Washington D.C. – E
203 Connecticut 203/475 E
204 Canada – Manitoba 204/431 C
205 Alabama – C
206 Washington – P
207 Maine – E
208 Idaho 208/986 M/P
209 California – P
210 Texas 210/726 C
212 New York 212/646/917 E
213 California 323/213 P
214 Texas 214/469/972 C
215 Pennsylvania 215/267 E
216 Ohio – E
217 Illinois – C
218 Minnesota – C
219 Indiana – E/C
220 Ohio 740/220 E
223 Pennsylvania 717/223 E
224 Illinois 847/224 C
225 Louisiana – C
226 Canada – Ontario 519/226/548 E
228 Mississippi – C
229 Georgia – E
231 Michigan – E
234 Ohio 330/234 E
236 Canada – British Columbia 250/778/236 P
239 Florida – E
240 Maryland 301/240 E
242 Bahamas – E
246 Barbados – A
248 Michigan 248/947 E
249 Canada – Ontario 705/249 E
250 Canada – British Columbia 250/778/236 P
251 Alabama – C
252 North Carolina – E
253 Washington – P
254 Texas – C
256 Alabama 256/938 C
260 Indiana – E
262 Wisconsin – C
264 Anguilla – A
267 Pennsylvania 215/267 E
268 Antigua & Barbuda – A
269 Michigan – E
270 Kentucky 270/364 E/C
272 Pennsylvania 570/272 E
276 Virginia – E
281 Texas 713/281/832/346 C
284 British Virgin Islands – A
289 Canada – Ontario 905/289/365 E
Area code Location Overlay complex Timezone
301 Maryland 301/240 E
302 Delaware – E
303 Colorado 303/720 M
304 West Virginia 304/681 E
305 Florida 305/786 E
306 Canada – Saskatchewan 306/639 C
307 Wyoming – M
308 Nebraska – CM
309 Illinois – C
310 California 310/424 P
312 Illinois 312/872 C
313 Michigan – E
314 Missouri – C
315 New York 315/680 E
316 Kansas – C
317 Indiana 317/463 E
318 Louisiana – C
319 Iowa – C
320 Minnesota – C
321 Florida – E
323 California 323/213 P
325 Texas – C
330 Ohio 330/234 E
331 Illinois 630/331 C
332 New York 212/646/917/332 E
334 Alabama – C
336 North Carolina 336/743 E
337 Louisiana – C
339 Massachusetts 781/339 E
340 US Virgin Islands – A
343 Canada – Ontario 613/343 E
345 Cayman Islands – E
346 Texas 713/281/832/346 C
347 New York 718/347/917/929 E
351 Massachusetts 978/351 E
352 Florida – E
360 Washington 360/564 P
361 Texas – C
364 Kentucky 270/364 E/C
365 Canada – Ontario 905/289/365 E
380 Ohio 614/380 E
385 Utah 801/385 M
386 Florida – E
Area code Location Overlay complex Timezone
401 Rhode Island – E
402 Nebraska 402/531 C
403 Canada – Alberta 403/587/825 M
404 Georgia 404/678/470 E
405 Oklahoma – C
406 Montana – M
407 Florida 407/321 E
408 California 408/669 P
409 Texas – C
410 Maryland 410/443/667 E
412 Pennsylvania 412/878 E
413 Massachusetts – E
414 Wisconsin – C
415 California 415/628 P
416 Canada – Ontario 416/647/437 E
417 Missouri – C
418 Canada – Quebec 418/581 E
419 Ohio 419/567 E
423 Tennessee – EC
424 California 310/424 P
425 Washington – P
430 Texas 903/430 C
431 Canada – Manitoba 204/431 C
432 Texas – C
434 Virginia – E
435 Utah – M
437 Canada – Ontario 416/647/437 E
438 Canada – Quebec 514/438 E
440 Ohio – E
441 Bermuda – A
442 California 760/442 P
443 Maryland 410/443/667 E
450 Canada – Quebec 450/579 E
456 Carrier Services – –
458 Oregon 541/458 MP
463 Indiana 317/463 E
469 Texas 214/469/972 C
470 Georgia 404/770/678/470 E
473 Grenada – A
475 Connecticut 203/475 E
478 Georgia – E
479 Arkansas – C
480 Arizona – M
484 Pennsylvania 610/484 E
Area code Location Overlay complex Timezone
500 Personal Communications Services – –
501 Arkansas – C
502 Kentucky – E
503 Oregon 503/971 P
504 Louisiana – C
505 New Mexico – M
506 Canada – New Brunswick – A
507 Minnesota – C
508 Massachusetts 508/774 E
509 Washington – P
510 California – P
512 Texas 512/737 C
513 Ohio – E
514 Canada – Quebec 514/438 E
515 Iowa – C
516 New York – E
517 Michigan – E
518 New York 518/838 E
519 Canada – Ontario 519/226/548 E
520 Arizona – M
530 California – P
531 Nebraska 402/531 C
533 Personal Communications Services – –
534 Wisconsin 715/534 C
539 Oklahoma 918/539 C
540 Virginia – E
541 Oregon 541/458 MP
544 Personal Communications Services – –
548 Canada – Ontario 519/226/548 E
551 New Jersey 201/551 E
559 California – P
561 Florida – E
562 California – P
563 Iowa – C
564 Washington 360/564 P
566 Personal Communications Services – –
567 Ohio 419/567 E
570 Pennsylvania – E
571 Virginia 703/571 E
573 Missouri – C
574 Indiana – EC
575 New Mexico – M
577 Personal Communications Services – –
579 Quebec 450/579 E
580 Oklahoma – C
581 Quebec 418/581 E
585 New York – E
586 Michigan – E
587 Canada – Alberta 403/587/825 & 780/587/825 M
Area code Location Overlay complex Timezone
600 Canada only, Non Geographic – –
601 Mississippi 601/769 C
602 Arizona – M
603 New Hampshire – E
604 Canada – British Columbia 604/778/236 P
605 South Dakota – CM
606 Kentucky – EC
607 New York – E
608 Wisconsin – C
609 New Jersey – E
610 Pennsylvania 610/484 E
612 Minnesota – C
613 Canada – Ontario 613/343 E
614 Ohio 614/380 E
615 Tennessee 615/629 C
616 Michigan – E
617 Massachusetts 617/857 E
618 Illinois – C
619 California – P
620 Kansas – CM
623 Arizona – M
626 California – P
628 California 415/628 P
629 Tennessee 615/629 C
630 Illinois 630/331 C
631 New York 631/934 E
636 Missouri – C
639 Canada – Saskatchewan 306/639 C
641 Iowa – C
646 New York 212/646/917/332 E
647 Canada – Ontario 416/647/437 E
649 Turks & Caicos – E
650 California – P
651 Minnesota – C
657 California 714/657 P
660 Missouri – C
661 California – P
662 Mississippi – C
664 Montserrat – A
667 Maryland 410/443/667 E
669 California 408/669 P
670 Northern Mariana Isl. – UTC+10
671 Guam – UTC+10
678 Georgia 404/770/678/470 E
680 New York 315/680 E
681 West Virginia 304/681 E
682 Texas 817/682 C
684 American Samoa – SST
Area code Location Overlay complex Timezone
700 Carrier Services – –
701 North Dakota – CM
702 Nevada 702/725 P
703 Virginia 703/571 E
704 North Carolina 704/980 E
705 Canada – Ontario 705/249 E
706 Georgia 706/762 E
707 California – P
708 Illinois – C
709 Canada – Newfoundland – NST
710 US Government – –
712 Iowa – C
713 Texas 713/281/832/346 C
714 California 714/657 P
715 Wisconsin 715/534 C
716 New York – E
717 Pennsylvania 717/223 E
718 New York 718/347/917/929 E
719 Colorado – M
720 Colorado 303/720 M
721 Sint Maarten – A
724 Pennsylvania 724/878 E
725 Nevada 702/725 P
726 Texas 210/726 C
727 Florida – E
731 Tennessee – C
732 New Jersey 732/848 E
734 Michigan – E
737 Texas 512/737 C
740 Ohio 740/220 E
743 North Carolina 336/743 E
747 California 818/747 P
754 Florida 954/754 E
757 Virginia – E
758 St. Lucia – A
760 California 760/442 P
762 Georgia 706/762 E
763 Minnesota – C
765 Indiana – E
767 Dominica – A
769 Mississippi 601/769 C
770 Georgia 770/678/470 E
772 Florida – E
773 Illinois 773/872 C
774 Massachusetts 508/774 E
775 Nevada – P
778 Canada – British Columbia 604/778/236 & 250/778/236 P
779 Illinois 815/779 C
780 Canada – Alberta 780/587/825 M
781 Massachusetts 781/339 E
782 Canada – Nova Scotia/PEI 902/782 A
784 St. Vincent and the Grenadines – A
785 Kansas – CM
786 Florida 305/786 E
787 Puerto Rico 787/939 A
Area code Location Overlay complex Timezone
800 Toll free – –
801 Utah 801/385 M
802 Vermont – E
803 South Carolina – E
804 Virginia – E
805 California – P
806 Texas – C
807 Canada – Ontario – E/C
808 Hawaii – UTC-10
809 Dominican Republic 809/829/849 E
810 Michigan – E
812 Indiana 812/930 E/C
813 Florida – E
814 Pennsylvania – E
815 Illinois 815/779 C
816 Missouri – C
817 Texas 817/682 C
818 California 818/747 P
819 Canada – Quebec 819/873 E
825 Canada – Alberta 403/587/825 & 780/587/825 M
828 North Carolina – E
829 Dominican Republic 809/829/849 E
830 Texas – C
831 California – P
832 Texas 713/281/832/346 C
833 Toll free – –
838 New York 518/838 E
843 South Carolina 843/854 E
844 Toll free – –
845 New York – E
847 Illinois 847/224 C
848 New Jersey 732/848 E
849 Dominican Republic 809/829/849 E
850 Florida – E/C
854 South Carolina 843/854 E
855 Toll free – –
856 New Jersey – E
857 Massachusetts 617/857 E
858 California – P
859 Kentucky – E
860 Connecticut 860/959 E
862 New Jersey 973/862 E
863 Florida – E
864 South Carolina – E
865 Tennessee – E
866 Toll free – –
867 Canada – NW Territories, Nunavut, Yukon – CMP
868 Trinidad & Tobago – A
869 St. Kitts & Nevis – A
870 Arkansas – C
872 Illinois 312/773/872 C
873 Canada – Quebec 819/873 E
876 Jamaica – E
877 Toll free – –
878 Pennsylvania 412/724/878 E
888 Toll free – –
Area code Location Overlay complex Timezone
900 Pay per call – –
901 Tennessee – C
902 Canada – Nova Scotia/PEI 902/782 A
903 Texas 903/430 C
904 Florida – E
905 Canada – Ontario 905/289/365 E
906 Michigan – EC
907 Alaska – UTC-9
908 New Jersey – E
909 California – P
910 North Carolina – E
911 Emergency
912 Georgia – E
913 Kansas – C
914 New York – E
915 Texas – C/M
916 California – P
917 New York 212/646/917/332 & 718/347/917/929 E
918 Oklahoma 918/539 C
919 North Carolina 919/984 E
920 Wisconsin – C
925 California – P
928 Arizona – M
929 New York 718/347/917/929 E
930 Indiana 812/930 E/C
931 Tennessee – E/C
934 New York 631/934 E
936 Texas – C
937 Ohio – E
938 Alabama 256/938 C
939 Puerto Rico 787/939 A
940 Texas – C
941 Florida – E
947 Michigan 248/947 E
949 California – P
951 California – P
952 Minnesota – C
954 Florida 954/754 E
956 Texas – C
959 Connecticut 860/959 E
970 Colorado – M
971 Oregon 503/971 P
972 Texas 214/469/972 C
973 New Jersey 973/862 E
978 Massachusetts 978/351 E
979 Texas – C
980 North Carolina 704/980 E
984 North Carolina 919/984 E
985 Louisiana – C
986 Idaho 208/986 M/P
989 Michigan – .

States Area Codes

Alaska 907
Alabama 205, 251, 256, 334
Arkansas 479, 501, 870
Arizona 480, 520, 602, 623, 928
California 209, 213, 310, 323, 408, 415, 510, 530, 559, 562, 619, 626, 650, 661, 707, 714, 760, 805, 818, 831, 858, 909, 916, 925, 949, 951
Colorado 303, 719, 970
Connecticut 203, 860
District of Columbia 202
Delaware 302
Florida 239, 305, 321, 352, 386, 407, 561, 727, 772, 813, 850, 863, 904, 941, 954
Georgia 229, 404, 478, 706, 770, 912
Hawaii 808
Iowa 319, 515, 563, 641, 712
Idaho 208
Illinois 217, 309, 312, 618, 630, 708, 773, 815, 847
Indiana 219, 260, 317, 574, 765, 812
Kansas 316, 620, 785, 913
Kentucky 270, 502, 606, 859
Louisiana 225, 318, 337, 504, 985
Massachusetts 413, 508, 617, 781, 978
Maryland 301, 410
Maine 207
Michigan 231, 248, 269, 313, 517, 586, 616, 734, 810, 906, 989
Minnesota 218, 320, 507, 612, 651, 763, 952
Missouri 314, 417, 573, 636, 660, 816
Mississippi 228, 601, 662
Montana 406
North Carolina 252, 336, 704, 828, 910, 919
North Dakota 701
Nebraska 308, 402
New Hampshire 603
New Jersey 201, 609, 732, 856, 908, 973
New Mexico 505, 575
Nevada 702, 775
New York 212, 315, 516, 518, 585, 607, 631, 716, 718, 845, 914
Ohio 216, 330, 419, 440, 513, 614, 740, 937
Oklahoma 405, 580, 918
Oregon 503, 541
Pennsylvania 215, 412, 570, 610, 717, 724, 814
Rhode Island 401
South Carolina 803, 843, 864
South Dakota 605
Tennessee 423, 615, 731, 865, 901, 931
Texas 210, 214, 254, 281, 325, 361, 409, 432, 512, 713, 806, 817, 830, 903, 915, 936, 940, 956, 972, 979
Utah 435, 801
Virginia 276, 434, 540, 703, 757, 804
Vermont 802
Washington 206, 253, 360, 425, 509
Wisconsin 262, 414, 608, 715, 920
West Virginia 304
Wyoming 300

50 Essential Social Media Advertising Stats
Ivan Kreimer in AdvertisingSocial

There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say social media advertising isn’t effective at all.

None of that is true. Social media advertising works! How do I know that? Because there’s a long list of stats that prove my point. Don’t let yourself be guided by what other people say. Here are 50 of the top stats showing how effect social media advertising really is.

Be sure to checkout our Q3’17 social media advertising benchmark report for the latest CPM, CPC, and CTR trends.

Facebook Advertising Stats
1. In 2016, Facebook made $26.2 billion dollars in revenue from their ads system, 95% of their total revenue. It also boasts a massive $19.81 average revenue per user in the U.S. and Canada. – Techcrunch

2. Facebook dominates the social network ad spending market worldwide by accounting for more than 65% of the total. – eMarketer

3. In Q4 2015, the company had 50 million active business pages on its platform while only 6% of them actively advertise. – Facebook

4. Facebook has 6 million active advertisers. – Facebook

5. 70% of Facebook’s advertisers are outside the U.S., while a vast majority are small businesses. – CNBC

6. Facebook is the fourth most effective social media platform to deliver content (both paid and organic), with a 41% effectiveness rate. – Linkedin

7. 78% of marketers are satisfied with their Facebook ads. – Contently

8. 52% of B2C marketers consider Facebook marketing to be more effective, while only 38% B2B marketers do so. – Social Media Examiner

9. 56% of B2C marketers have indicated that Facebook ads have helped them generate revenue for their business. – MarketingProfs

Source: MarketingProfs

10. 57% of the advertising budget of companies is dedicated to mobile. – Kinetic Social

11. Images are responsible for 75 to 90% of an ad’s performance on Facebook. – Source

12. A Facebook video receives, on average, 135% more organic reach than a Facebook photo. – Socialbakers

13. Over 70% percent of marketers plan to increase their use of video ads next year. – Mixpo

14. 44% of SMB owners and marketers plan to put money behind video content on Facebook in 2017. – Animoto

15. According to one study, the average click-through rate of a Facebook ad is 0.9% and the average cost-per-click is $0.64. – Adweek

16. Compared to regular web advertising, Facebook desktop ads have 8.1x higher click-through rates while mobile ads have 9.1x higher click-through rates. – MarketingLand

17. Link Ads are most popular kind of Facebook ad. – SmartInsights

18. The most effective length for an ad title on Facebook is 4 words, and 15 words for a link description. – SmartInsights

Takeaways
Facebook ads’ popularity and usage among businesses is growing fast. Still, 94% of Facebook pages don’t use them, so there’s a lot of room for growth.

Add images or videos to your ads as they have higher reach and effectiveness. Also, target your ads to mobile, as it takes a big part of most advertisers’ budget. That’s likely caused by the fact most people use Facebook with their mobile as well as the costs are lower.

Last but not least, use ad titles with 4 words and link description with 15 words. If possible, use link ads.

Instagram Advertising Stats
19. Instagram has 600 million users, 400 of which use it daily. This surpasses Twitter and Snapchat’s daily usage. – Statista

20. By 2017, Instagram’s global mobile ad revenues will reach $2.81 billion, accounting for over 10% of parent company Facebook’s global ad revenues. – eMarketer

Source: eMarketer

21. 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7%. If we only look at the top 100 brands in the world, 90% have an Instagram account. – eMarketer and SimplyMeasured

22. Nearly three quarters of American companies with 100 employees or more will turn to Instagram for marketing purposes in 2017.– eMarketer

23. 29% of B2B marketers use Instagram. – Content Marketing Institute

24. 63% of B2C marketers are more likely to increase their investment in Instagram ads than 48% of B2B marketers. – Social Media Examiner

25. Only 36% of marketers use Instagram, leaving you plenty of space to reach out and engage with the audience. – Selfstartr

Source: Selfstartr

26. 52% of marketers plan to increase their use of Instagram in 2015. – Social Media Examiner

27. Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users. – Global Web Index

28. Instagram users spend on average $65 per referred sale. In comparison, Facebook users spend $55, and the average referred sale from Twitter is just $46.26. – Shopify

Source: Shopify

29. 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post. – Shopify

30. 50% of Instagram users follow at least one business while 60% say that they learn about a product or service on the platform after looking at an Instagram advertising post. – Instagram

31. Ad recall from sponsored posts on Instagram is 2.9x higher than Nielsen’s norms for online advertising. – Instagram

Takeaways
Instagram isn’t used as much by B2B businesses, but it’s still an effective paid channel that’s growing in popularity, especially among big brands.

Instagram is a perfect channel if you run an e-commerce store, as most Instagram users tend to act after looking at an advertisement. Also, the average spend per user and the intent of purchase are higher than other social media channels.

If you don’t run an e-commerce business, Instagram can still be highly effective to increase ad recall.

LinkedIn Advertising Stats
32. LinkedIn is used by 94% of B2B marketers. – Content Marketing Institute

33. LinkedIn is the most effective social media platform to deliver content (both paid and organic), with an 82% effectiveness rate. – LinkedIn

Source: LinkedIn

34. Even though Facebook is the most important social network to marketers overall, LinkedIn is the top choice for B2B marketers—41% say it’s the most important network they use. – V3 Broadsuite Blog

35. Just 18% of B2B SMB marketers are using LinkedIn ads. These same marketers are using Facebook ads at a rate of 75%. – Social Media Examiner

36. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. – Inside View

Takeaway
As expected, LinkedIn is used mostly by B2B marketers. For some reason, however, most of these marketers work for larger businesses, while most small business B2B marketers focus on Facebook. Still, if you work for a B2B business, LinkedIn would be one of your safest bets.

LinkedIn works best for lead generation and its effectiveness rate is the highest of all social networks.

Twitter Advertising Stats
37. Twitter has an active user base of 130,000 advertisers. – VentureBeat

38. Twitter is used by 84% of B2B marketers. – Content Marketing Institute

39. 88% of B2B marketers in North America use Twitter for content distribution. – DMR

40. Twitter is the second most effective social media platform to deliver content (both paid and organic), with a 66% effectiveness rate. – LinkedIn

41. 25% of Twitter advertising budgets are dedicated to mobile, and 89% of Twitter’s Q1 revenue in 2015 came from mobile. – Infini Datum

42. Promoted tweets have been attributed to a 29% increase of offline sales. – Twitter

43. In 2014, 80% of U.S. marketers use promoted Tweets. eMarketer

44. People who see video ads on Twitter are 50% more likely to be aware of the advertiser’s brand, feel 14% more favorable about the brand, and had 18% higher purchase intent (versus those not exposed to video ads). – Twitter

Source: Twitter

Takeaways
Despite what some may think, Twitter is used by a great majority of B2B marketers. This has to do with its effectiveness to deliver content, which is the second highest among all social networks.

Twitter video ad campaigns drive positive shifts in key brand metrics for advertisers.

YouTube Advertising Stats
45. YouTube is used by 74% of B2B marketers. – Content Marketing Institute

Source: Content Marketing Institute

46. YouTube is the third most effective social media platform to deliver content (both paid and organic), with an 64% effectiveness rate. – LinkedIn

47. When it comes to deciding what to buy, 6 in 10 YouTube subscribers prefer to follow the advice of their favorite creator over their favorite TV or movie personality. This paid relationship would work like an ad, but not a direct one. – ThinkWithGoogle

48. 71% of businesses with more than 100 employees use YouTube. – Social Media Examiner

49. 48% of marketers plan to add YouTube to their content strategy in 2017. – Hubspot

50. YouTube’s net U.S. video ad revenues account for 18.9% of the U.S. digital video ad market. – eMarketer

Takeaways
YouTube is the second largest search engine in the world. If you have video ads, use them on YouTube, even if you work in a B2B industry.

Using YouTube with the Display Network to promote your video ads isn’t the only way you can foster its power. You should look to partner with influencers to promote your business. Also, instead of trying to make a sale right away, focus on teaching people, which will increase your engagement and relevancy.

Conclusion
In this article we revealed the real power of social media advertising. As you have seen, the big five social media networks are highly effective for any kind of business. It’s still true, however, that some work best for certain kinds of businesses than others. That’s why you need to choose the one that are most relevant to your needs.

Now it’s your turn. Which of the big five social media channels shown here have you used to promote your business? Which have been the most effective of all?

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